No One ForgottenTM
A long-term commitment to help meet the needs of affected families of MMIWG2S+ for years to come.
Program overview
On February 14, 2025, Shoppers Foundation for Women’s HealthTM announced a $10M donation agreement with the Manitoba Government to fund critical programs that will directly benefit children and families of Missing and Murdered Indigenous Women, Girls, and Two-Spirit Peoples (MMIWG2S+). The donation will go to the Manitoba Government’s new MMIWG2S+ Healing and Empowerment Fund, an endowment held by the Winnipeg Foundation which will provide continual and accessible healing programs and support to affected families.
The purpose of the MMIWG2S+ Healing and Empowerment Fund is to support activities that extend tangible, culturally responsive, and trauma-informed support to children, families, and communities of missing and murdered Indigenous women, girls, Two-Spirit and gender-diverse individuals. The revenue generated will ensure a stable long-term commitment to help meet the needs and support families for years to come.
Thanks to the province and the ongoing work of community partners, we are proud to play a role in advancing a more sustained approach to healing and empowerment for Indigenous women, girls, and 2Spirit peoples across the province of Manitoba.
Every one of us has a role to play in building a better future for Indigenous women, girls and 2Spirit peoples. This significant commitment extended by Shoppers Foundation for Women’s HealthTM is an example of how corporations and their charitable efforts can contribute to ending violence, racism and discrimination against Indigenous women, girls, Two-Spirit and gender diverse people and action reconciliation with real, tangible support.”
About the Artist
Vincent Design
Vincent Design is an Indigenous-led design and marketing studio based in Winnipeg. It partners with Indigenous organizations and community leaders to create brands and digital experiences rooted in respect, relationships, and purpose. Their work is grounded in listening, collaboration, and translating story into design with cultural integrity.
That approach guided the identity for the MMIWG2S+ Healing & Empowerment Fund. The logo features a red dress formed from flowing ribbons — a symbol of remembrance, resilience, and collective action. The red dress honours the lives of Missing and Murdered Indigenous Women, Girls, and Two-Spirit peoples while calling attention to ongoing violence faced by Indigenous communities.
Ribbons carry deep cultural meaning in Indigenous regalia and ceremony, representing honour, protection, and connection across generations. The upward curls symbolize empowerment and reclaimed voice, while the overlapping ribbons reflect healing through community and working together toward a common goal. Together, the logo becomes a symbol of strength, cultural pride, and hope.
Our programs
Giving Shelter
The Giving Shelter program unites every Shoppers Drug Mart® and PharmaprixMD store across the country in raising funds and awareness for local women’s shelters and programs.
Supporting all women
As part of our commitment, we recognize that the term “women’s health” is understood in a variety of ways. Our work goes beyond the sex and gender binary, welcoming the experiences of all women and gender-diverse people.